![]() Retail stores would often feature promotional Archway 'Cookie House' displays, built with hundreds or thousands of packages of holiday cookies. By the late 1980s, Archway had become the largest manufacturer of holiday cookies in the world. ![]() Īnother factor in Archway's accelerated sales growth was the popularity of the Archway Holiday Cookie line, which eventually expanded to more than 23 varieties, including Nutty Nougat, Pfeffernüsse, Almond Crescents, Coconut Macaroons, Wedding Cake, and Bells, Trees and Stars. began to implement national marketing positioning strategies with the development of television, radio, and print campaigns such as 'Big Cookie Time', 'The Good Food Cookie', and 'Cookies For Kids' (charity fund-raiser for Children's Miracle Network hospitals). These changes enabled Archway to participate in national retail promotions and gain stronger shelf position with emerging super-store grocery operators, such as Walmart and Target. Cooperative marketing agreements were made with a handful of franchises while others were purchased and rolled into the national corporate structure. This was achieved in part by gaining tighter control of product and pricing. Going forward, one of the primary goals of the parent company (Archway Cookies, Inc.) was to establish a more consistent national brand, in order to meet the merchandising, pricing, and promotional requirements of newly emerging national retail grocery chains. Olin (vice president of Ohio bakery operations) and Eugene McKay (vice president of corporate office), with Olin taking the position of chairman of the board and McKay named as president. In 1983, Markham sold Archway Cookies, Incorporated to Thomas F. This marked the beginning of the development of Archway Cookies as a cohesive national brand as well as a period of rapid growth for the company. In 1962, Archway was sold to bakery employee (and Swanson son-in-law) George Markham, who bought back several of the franchises over the next two years, rolling the production into two corporate cookie-manufacturing plants in Ohio and Iowa. Archway's product line quickly expanded to several dozen varieties, including Peanut Jumble, Rocky Road, Mississippi Mud Cake, Fudge Nut Bar, German Chocolate, Black Walnut Ice Box, Date Nut Bar, Iced Spice, New Orleans Cake, Pineapple Filled, Sour Cream, Soft Sugar, and Cookie Jar Hermit.ĭevelopment of the National Brand Many varieties, such as Ruth's Golden Oatmeal, were 'state fair winning' recipes, selected from entries to company-sponsored baking competitions. Most varieties were packaged in two stacks of six large cookies and wrapped in clear cellophane with a freshness code printed on the front label. The company emphasized its homemade and fresh approach to baking cookies, and often used the term 'Archway Homestyle Cookies'. ![]() The company's licensing agreements continued to grow, with 33 bakeries packaging and marketing Archway cookies, usually within their own states.Īrchway's flagship varieties were Oatmeal, Date-Filled Oatmeal, Frosty Lemon, Molasses and Pecan Ice Box, with Oatmeal varieties accounting for 30 percent of product sales. Archway was chosen for the company's new name, taking its name from the arch motif featured as a part of the original Swanson cookie packaging. Swanson and Sons, which had just begun the national roll-out of their frozen meal line. The Swansons changed their company name in 1954 to avoid trademark confusion with C.A. Change of name to Archway Cookies and expansion In the 1950s they licensed their cookie recipes and began selling baking franchises in Indiana, Wisconsin, and Canada. They had 15 different varieties of cookies by 1949. By the late 1940s, they had discontinued baking doughnuts to focus on cookies. In 1936, Harold and Ruth Swanson began baking soft oatmeal cookies and doughnuts in their home's garage in Battle Creek. Archway is best known for its variations of oatmeal cookies. Since December 2008, it has been a subsidiary of Lance Inc., a snack food company, which in turn merged with Snyder's of Hanover to form Snyder's-Lance. Archway Cookies is an American cookie manufacturer, founded in 1936 in Battle Creek, Michigan.
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